Every year, many business owners strive to increase profits, expand their business, and improve customer relations, but often miss the mark. One of the best ways to improve your business's ratings and lead conversions, as well as turn leads into recurring sales, is to establish an authentic connection by building a rapport with your clients and customers, thus creating a “personal brand.” A successful business...
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Whether you are a small business looking to build brands want more customer engagement, marketing is a massive part of the decision-making process and can be the difference between success and brand failure. Whether you are the brand marketer of a coffee company looking to launch a new brand to consumers via a full billboard advertising campaign or simply want to push your startup business...
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Marketing your business can take a lot of time, work, and money, but it is a necessary process for any business owner. For many SMBs, finding ways to market their brand to the public while also staying within the budget is an everyday challenge. However, social media provides business owners a low-cost marketing option that is both easily managed and highly effective. Snapchat is no...
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The term “B2B sales” often circulates through the world of business and marketing, though your standard businessperson may not really understand exactly what it means. The world of B2B sales is a booming industry that is constantly updating its marketing trends. This one-stop-shop guide will tell you everything you need to know about B2B sales and how to be successful in your B2B marketing efforts. What...
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If you are serious about a successful brand identity, your branding, and your business, you want your customers to be as involved as possible. Creating an environment that allows customers to engage with your company will help you succeed in your business efforts in a number of ways. Customer engagement is loosely defined as an indication of the feelings of your consumers toward your brand...
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They say you can't achieve greatness by following in someone else's footsteps — which is true. If you're aiming to be the next Steve Jobs, you'll never reach his level of accomplishment. At best, you'll attain moderate success while living in his shadow. While a business owner shouldn't copy someone or aspire to be just like them, you can still be inspired by them — as...
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Retail stores are on the way out or, at the very least, they're diminishing in quantity. This is primarily because the electronic commerce industry, or e-commerce as it is more commonly know, has skyrocketed. More and more people are turning to online stores, or e-commerce stores, over high street stores. Why wouldn't they when, instead of spending two hours grocery shopping, you can just order them...
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Marketing is everything. Whether you're selling the world's best product or providing an incredible service that everyone needs — if no one hears about it, you won't make a penny. So how do you get your product out there? As a small business, advertising is expensive and if you're just starting to get your business off the ground, you probably don't have a huge budget. Even...
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Have you ever wondered what the difference is between entrepreneur and intrapreneur? Innovation lies at the heart of both intrapreneurship and entrepreneurship. Both use creative and critical thinking skills to benefit their company. The biggest difference between the two is ownership. What is an entrepreneur? In the most basic sense, an entrepreneur personality is someone who runs their own business or organisation and started with a...
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20 years ago, all shopping was done in-store. Everyone was paid with either cash or a physical cheque that took several days to clear. Nowadays, everything is digital. E-commerce is the term for all monetary transactions and exchanges that take place over the Internet. Its greatest advantage is convenience. Thanks to the e-commerce platform, we can shop at our favourite stores and even manage our finances...
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